THE FREE GUIDE TO CREATING A FREE GUIDE...
(FOR CONTRACTORS)
TURNING STRANGERS INTO HIGH PAYING CUSTOMERS IN 2025
Kitchen Remodels
Bath Remodels
Landscaping/Pools
Roofing/Siding
Concrete/Hardscape
Kitchen Remodels
Bath Remodels
Landscape/Hardscape
Roofing/Siding
Concrete/Driveways
TABLE OF CONTENTS
1. WHAT IS A FREE GUIDE?
2. WHY SHOULD YOU HAVE ONE?
3. WHAT SHOULD IT INCLUDE?
4. HOW TO USE IT
5. HOW TO MAKE ONE
6. RESOURCES AND NEXT STEPS
SECTION 1:
WHAT IS A FREE GUIDE?
A free guide is a downloadable resource that gives helpful information to homeowners in exchange for their contact details, like an email or phone number.
Think of it like digital bait — you offer something valuable (like “7 Things to Know Before Installing a Pool”) and in return, the homeowner gives you a lead. It’s the online version of shaking hands at a home show and saying, “Hey, here’s something useful — let’s stay in touch.”
This isn’t some boring manual. A good guide should feel like a mix of insider tips, pro advice, and clear direction. No matter what services you provide, a guide positions you as the EXPERT — not just someone trying to make a sale.
SECTION 2:
WHY SHOULD YOU HAVE ONE?
Homeowners do research before they hire anyone. If they’re comparing five companies and you’re the one who gave them a helpful guide that answered their questions before they even asked, guess who’s getting the call?
The free guide builds trust before they even meet you. Plus, it gives you a reason to follow up. Instead of cold calling or just hoping they remember your ad, you can say, “Hey — saw you downloaded our backyard remodel checklist — wanted to see if you had any questions.” That’s way warmer than a cold pitch.
In addition to building trust, it also gives you an opportunity to showcase more of your work. A good guide will not only help book more jobs, it will help book BETTER jobs.
SECTION 3:
WHAT SHOULD IT INCLUDE?
Your guide should include valuable insights that answer common homeowner questions and clear up doubts. For example, include topics like pricing expectations, timelines, popular materials or styles, and the step-by-step process of working with your company. Don’t give them fluff — give them clarity.
You also want to sprinkle in examples of your past work, before-and-after photos, client testimonials, or mini case studies. These build credibility while helping the homeowner visualize what working with you might look like.
SECTION 4:
HOW TO USE IT
Once you have a guide, use it as a lead magnet in your marketing. Have it available across EVERY platform.
That means you should have a link available on your social media pages, have it pop up on your website when someone’s browsing your services, you should even be running ads to this free guide!
You’re offering something of value instead of just saying “Get a quote.” You can also use it in direct outreach. If someone likes a post about paver patios, message them saying, “Hey — we just made a free guide on 5 backyard upgrades that add value. Want me to send it over?” It’s a softer way to start the convo.
SECTION 5:
HOW TO MAKE ONE
Start with a simple outline of topics you want to cover — think FAQs you always get from customers. Then write it out in plain language, as if you’re explaining it to a friend who’s asking for advice.
Add photos of your work and format it nicely using a tool like Canva or Google Docs. You don’t need to be a writer or designer to make a good guide. You just need to speak clearly to the problems your ideal customer has.
If it feels overwhelming, remember that you are reading a free guide RIGHT NOW. Use this guide as a template for your own!
If you're interested in getting one made FOR YOU. Read the next section!
SECTION 6:
RESOURCES AND NEXT STEPS
If you want to create your first free guide but don’t know where to start, that’s exactly what we do at ScapeHaven.
We specialize in building marketing tools for contractors — and free guides are one of the most powerful lead generators we offer.
Want one built for your business? Click the button below and we’ll take care of the entire process from A-Z. We will create your custom guide, integrate it into your social media pages and website, then we will build/manage your advertising campaigns to collect high quality leads.
This is how modern contractors grow their pipeline without cold calling or waiting around for referrals
OUR PROCESS:
1. We work directly with you to create a custom guide that fits your company and market.
2. We integrate this guide into your company across every platform.
3. We set up & manage your marketing campaign using your guide as a lead magnet.
(NO AD SPEND)
4. We build your campaigns into a funnel that turns cold leads into HOT leads.
Or book a call to speak with us directly!
THE FREE GUIDE TO CREATING A FREE GUIDE...
(FOR CONTRACTORS)
TURNING STRANGERS INTO HIGH PAYING CUSTOMERS IN 2025
Kitchen Remodels
Bath Remodels
Landscaping/Pools
Roofing/Siding
Concrete/Hardscape
TABLE OF CONTENTS
1. WHAT IS A FREE GUIDE?
2. WHY SHOULD YOU HAVE ONE?
3. WHAT SHOULD IT INCLUDE?
4. HOW TO USE IT
5. HOW TO MAKE ONE
6. RESOURCES AND NEXT STEPS
SECTION 1:
WHAT IS A FREE GUIDE?
A free guide is a downloadable resource that gives helpful information to homeowners in exchange for their contact details, like an email or phone number.
Think of it like digital bait — you offer something valuable (like “7 Things to Know Before Installing a Pool”) and in return, the homeowner gives you a lead. It’s the online version of shaking hands at a home show and saying, “Hey, here’s something useful — let’s stay in touch.”
This isn’t some boring manual. A good guide should feel like a mix of insider tips, pro advice, and clear direction. No matter what services you provide, a guide positions you as the EXPERT — not just someone trying to make a sale.
SECTION 2:
WHY SHOULD YOU HAVE ONE?
Homeowners do research before they hire anyone. If they’re comparing five companies and you’re the one who gave them a helpful guide that answered their questions before they even asked, guess who’s getting the call?
The free guide builds trust before they even meet you. Plus, it gives you a reason to follow up. Instead of cold calling or just hoping they remember your ad, you can say, “Hey — saw you downloaded our backyard remodel checklist — wanted to see if you had any questions.” That’s way warmer than a cold pitch.
In addition to building trust, it also gives you an opportunity to showcase more of your work. A good guide will not only help book more jobs, it will help book BETTER jobs.
SECTION 3:
WHAT SHOULD IT INCLUDE?
Your guide should include valuable insights that answer common homeowner questions and clear up doubts. For example, include topics like pricing expectations, timelines, popular materials or styles, and the step-by-step process of working with your company. Don’t give them fluff — give them clarity.
You also want to sprinkle in examples of your past work, before-and-after photos, client testimonials, or mini case studies. These build credibility while helping the homeowner visualize what working with you might look like.
SECTION 4:
HOW TO USE IT
Once you have a guide, use it as a lead magnet in your marketing. Have it available across EVERY platform.
That means you should have a link available on your social media pages, have it pop up on your website when someone’s browsing your services, you should even be running ads to this free guide!
You’re offering something of value instead of just saying “Get a quote.” You can also use it in direct outreach. If someone likes a post about paver patios, message them saying, “Hey — we just made a free guide on 5 backyard upgrades that add value. Want me to send it over?” It’s a softer way to start the convo.
SECTION 5:
HOW TO MAKE ONE
Start with a simple outline of topics you want to cover — think FAQs you always get from customers. Then write it out in plain language, as if you’re explaining it to a friend who’s asking for advice.
Add photos of your work and format it nicely using a tool like Canva or Google Docs. You don’t need to be a writer or designer to make a good guide. You just need to speak clearly to the problems your ideal customer has.
If it feels overwhelming, remember that you are reading a free guide RIGHT NOW. Use this guide as a template for your own!
If you're interested in getting one made FOR YOU. Read the next section!
SECTION 6:
RESOURCES AND NEXT STEPS
If you want to create your first free guide but don’t know where to start, that’s exactly what we do at ScapeHaven.
We specialize in building marketing tools for contractors — and free guides are one of the most powerful lead generators we offer.
Want one built for your business? Click the button below and we’ll take care of the entire process from A-Z. We will create your custom guide, integrate it into your social media pages and website, then we will build/manage your advertising campaigns to collect high quality leads.
This is how modern contractors grow their pipeline without cold calling or waiting around for referrals
OUR PROCESS:
1. We work directly with you to create a custom guide that fits your company and market.
2. We integrate this guide into your company across every platform.
3. We set up & manage your marketing campaign using your new free guide as a lead magnet.
(NO AD SPEND)
4. We build your campaigns into a funnel that turns cold leads into HOT leads.
Or book a call to speak with us directly!
Copyright © 2023 SCAPEHAVEN All rights reserved.
Privacy Policy | Terms of Service | Blog
This site is not part of the Facebook Inc website, nor Google Inc. In addition, this site is not endorsed by Facebook in any way or by Google.
16460 Amman Rd, Chesaning MI 48616
We use cookies to help improve, promote and protect our services. By continuing to use this site, you agree to our privacy policy and terms of use. This site is not a part of Facebook website or Facebook, Inc.
Copyright © 2023 SCAPEHAVEN All rights reserved.
Privacy Policy | Terms of Service | Blog
This site is not part of the Facebook Inc website, nor Google Inc. In addition, this site is not endorsed by Facebook in any way or by Google.
16460 Amman Rd, Chesaning MI 48616
We use cookies to help improve, promote and protect our services. By continuing to use this site, you agree to our privacy policy and terms of use.This site is not a part of Facebook website or Facebook, Inc.
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